PORTFOLIO
Our vertically integrated platform aligns operations, real estate, and capital under one roof. We build for long-term growth and asset protection through a relentless work ethic.
KELLAR SQUARE
On 13.3 acres where Austin meets the Hill Country, Kellar Square rises around a sunken limestone courtyard and an open-air stage — a dining, live-music, and entertainment campus built in the spirit of a Texas castle. Mornings bring a farmers market and a slow brunch; afternoons, a self-poured pint in the courtyard sun; evenings, live music under the lights. Above it all, the Upper Entertainment Deck pairs two of the largest self-pour beer walls in Texas with sports, games, and elevated hospitality. Engineered to draw a crowd every day of the week — not just on show nights — Kellar Square is built from durable limestone and lasting Texas hospitality: a destination designed to endure.
EFB PROPERTIES
9.47 acres. Kellar Business Park, a premier commercial destination on RR 620 between Austin and Lake Travis. Featuring beautiful limestone architecture, flexible commercial suites, modern amenities, and abundant parking, the project is designed to accommodate office, showroom, medical, retail, and professional-service tenants seeking a high-visibility location in the heart of the Texas Hill Country. Developed and managed by EFB Properties.
MATTHEW K. HORTON
THE OPERATOR
Matthew K. Horton is a serial operator with 21 years of leadership experience across hospitality, live entertainment, and commercial construction. He began his career at the age of 15 and has spent his entire life building things that work. From managing high-volume food service operations at the Shoreline Amphitheatre to leading multi-million-dollar coastal residential projects, his career is defined by a relentless work ethic and a commitment to excellence. Today, he leads NSFW Holdings LLC, overseeing a vertically integrated platform built for long-term growth and asset protection.
ONE THROUGHLINE: EXECUTION.
OPERATIONS • REAL ESTATE • CAPITAL • NO SLEEP • RELENTLESS
CONTACT US
CONTACT@NSFWHOLDINGS.COM
LOCATION
Austin, Texas
01
126,000 sqft
Kellar Square & Business Park Entertainment Destination
02
13.3+ ACRES
Prime Commercial Land Portfolio
03
21 YEARS
Matthew K. Horton Leadership Experience